Lyft Successfully Capitalizing On Nice-Guy Image As Uber Stumbles

Uber may have the higher valuation, but Lyft is trouncing it in the PR game. Starting May 1, Lyft riders will have the option of rounding up their fares to the nearest dollar and donating the proceeds to charity. The ride-hailing company first announced the program last month, revealing Thursdaythat it will funnel its first month’s donations to the United Service Organization, a nonprofit that supports members of the U.S. armed forces. A company spokesperson told HuffPost they selected the USO...